ARMANI

This was a pitch for Armani. We had to raise awareness for their global water initiative – Acqua for Life. An initiative to help people get access to clean water.

Because women and girls are responsible for water collection in 7 out of 10 households, we created the concept "Walk With Her."

A podcast series sharing the stories of women supported by the initiative as they re-walk their former water routes. Audiences can then listen during their own daily walks, creating the experience of ‘walking with her’. This not only raises awareness of how Armani's initiative has changed lives, but also allows the audience to physically feel just how far these distances can be.

For the art direction, I took inspiration from water and merged it with the concept of ‘paths’. We used this to create visual versions of the distances too.