This was a pro-bono piece of work for a Cornish based charity called Hidden Help. They donate unwanted furniture to those in need. I worked with Jack at the time (senior creative at AML).

The sticky word I used for the overarching art direction concept was ‘uncomfortable’. I wanted the layouts to not match up, and kept the imagery small and almost lost in space. Making the page almost feel like an empty room, the image being the only ‘furniture’ available.

This campaign won 3 x Gold and 1 x Silver at the NYX Awards, a Silver for Copywriting at the Drum Awards, and was shortlisted for Art Direction at the Kinsale Sharks.