This was an idea me and Shivani (now creative at Pablo), created when we were both trying to get our foot into the door of the advertising industry.

We wanted to raise awareness about knife crime during London Fashion Week 2019. We created a t-shirt series that showed the number of lives lost that year to knife crime, and on the back was the closure of youth clubs due to funding.

The art direction was simple and stark, just like the statistics.

It managed to not only raise awareness, but also got a little spot in Campaign.